Price of Progress: Plug-and-Play or Pay-to-Play?

The cost of cutting-edge can be steep, the risk real, and the results uncertain. So how do you know when to leap? This session explores how owners and operators can make smarter bets on tech, foster meaningful collaboration with startups, and avoid getting locked into costly proprietary platforms. We'll ask: Will the market reward the innovation — or punish the experiment? And how do you build a culture that embraces iteration, not stagnation? Do you collaborate with fast-moving startups or build a proprietary tech garage? Join some of real estate’s premier innovastors for a candid look at the true cost of innovation in a conservative industry — and how to make it count.

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