Are We The Rabbit? In what ways will generative AI actually change architecture - and architects. Keir is a London-based Consulting Director at Arka, which operates at the intersection of architecture practice, sustainable development and software design. An AEC domain expert with over 15 years in practice, he has crafted high-quality projects across various sectors, including education, health, housing, and workplaces. He helps architects, clients, and startups thrive in an ever-changing industry.